It Talks--运营官札记

Long long ago, after I finished my undergraduate course, I came into the former SPTA (Shanghai Post and Telecomm Administration Bureau) to practice the international trade that I was trained for four years in the college.

In these five years, I was totally involved in the business. I should keep in touch with government officers (especially custom officers), administrators in SPTA or other PTAs in other provinces. I gave them many kinds of gifts including money via several methods. It was, is, and will be not a secret that in the business the bribe is very common.

I was not a cool person in such a condition.

When I started my postgraduate course, I changed. My academic approach is criticism, not administrative research. I became prouder and prouder in the academic life. But,

A friend told jenny as the followings:

Because of you, oo is not so cool these days. He is as modest as you are.

I know, at last, I come back. I am still a business man. Perhaps, it is my destiny.

Someone said: I want to leave.

I have more than ten years working experience. I also have been a manger for more than eight years in several companies. Honestly, I will be not surprised for anyone’s demission. I have seen too much.

But, this time, I feel so sorry. Not sorry for business, but sorry for human relationship.

Does the Benefit definitely beat the Affection?

Perhaps, not.

I will try my best to stop this. For her, for her boss, and also for my belief.

UPDATE：At last, she will not leave.

A BSP is closed.

I have many words, but I can not say.

However, what I want to mention is it is a business event, not a social event, furthermore, not a political event.

Perhaps, I will write something a few weeks later. 

At last, I decided to go. Meridien She Shan Shanghai. RMB 1500, two nights with breakfast. I think the price is OK. After all, the hotel is named super-five-star.

With my wife and my son, I drove to the Hotel. Turn right on the JiaSong Road, crossing a long avenue, we arrived. In the big lobby I have ever seen, we checked in. Everything is big. The big fountain, the big garden, the big room, and even the towel is so big.

In the evening, we walked on the white sand beach. The sky was still lightful. The cloud was just like the steamed bread. Near, a lake with the liquid shinning. Beyond, there is the She Shan Mountain with lots of trees.

This can be defined as “life”, I think. Working is just a part of the life and supports a wonderful life.

Life is the life, work is the work, I insist.

The road you come into the Hotel.

Only a half of the Hotel. The lady is my wife and the gentleman is my son.

Panorama of the Hotel, however, not including the meeting center.

The lake, you can walk on it.

Long long aisle.

What you can see while you are on your balcony.

Book, coffee, cigerate, how can you image such a better life than this?

The fountain, more than 20 meters high.

The Church. The Hotel is a good place for wedding.

The big bed.

My son in the sofa. He got a fever last night. Thanks to God, it seems that he is OK today.

My son in the bathtub.

For children, however, we are also very happy in this place.

Swimming pool oudoor.

Sand beach. You can play volleyball.

I will not tell you where it is until Nov.

Today I had two activities, however, which are seemed to be meaningless.
 
First, I have a conversation with a senior manager of a finical company. Because I wrote a series articles of “Stock Brokerage” three years ago, she insisted in meeting with me. We have talked about finical retail business. Frankly, I have left this industry for many days and hardly have interest on it. However, as far as having a friend is concerned, the conversation has a little worth.
 
The second can be said “boring”. A forum of internet marketing is hold by a consultant company. RMB 450 was printed in the ticket (I was very surprised to know that someone has paid for it). I was tired to go, but as jenny insisted that it is a part of work in the telephone, finally I went to the hotel. I have met with several friends among so many people. Just having looked around in front of the door, I left because of the crowding. I have no idea about the forum is good or bad, I only can say, 5 minutes is the time that I totally stayed for.
 
I have talked with some colleagues via CMC after I came back. I have mentioned a concept named “small group thinking”. The concept is a term in organizational communication discipline. SGT is a potential risk to an organization. We need to be very careful to avoiding it. The acme of SGT is fundamentalism. The best example is Taliban.
 
There is little solution to the SGT. We can only demand us as much as possible:
 
Open your mind – from "Total Recall", Anold Schwarzengger

其实，我不是一个喜欢开会的人。记得很早以前看过一篇文章，文章的中心思想是“开会是有成本的”。具体成本如何计算呢？就是把每个与会者的月薪折算成时薪，然后累积得出。如果开两个小时，就得乘2，以此类推。这种成本估算方法我认为极其合理，所以打那以后，我就深感会议成本之高，特别是一些兴师动众的全员大会，天，这个成本...

不过，正如一个公司的某些运营成本是无法省略的一样，会议成本也是无法省略的。自jenny到来以后，市场这块BlogBus原来的短板已经成为一块长板，内部运营反而相对成为了短板而限制了BlogBus的这桶水的高度。最近的事情多到我这个自命极其聪明的家伙也经常会脑中乱成一锅粥。而且，这些事情，大多数需要各个部门互相配合和协调才能完成。没办法，开跨部门的会议势在必行。

昨晚我开始盘算，究竟有谁需要参加这个会议。我本来想尽可能地安排少一点的人员参加，因为会议是有成本的。但算了五六分钟之后，我放弃了。我发出了次日上午全员大会的通知，是的，貌似每个人都应该参加一下。

我知道，我将开一个史上最贵的会议：BlogBus全部员工的至少一个半小时的薪资，不过，幸好我快刀斩乱麻，会议进行了45分钟就结束了。呵呵，省去了45分钟的成本。

忽然就起了数年前看过的《财务自由》。这本书虽然废话一堆，但有个道理说得极好：财富，不是用“元”来衡量的，而是用“时间”。也就是说，你以后不要告诉别人我有多少多少元钱，而是要告诉别人我有多少多少“天”钱。这里的“天”，即你不获取任何收入之下能维持自己正常生活的时间。

汗，有点扯远了。

会议的结果，虽然我事先有心理准备，但还是惊讶于接下来的岁月之忙。很多有deadline的事情几乎是接踵而来。回想起上月和jenny说的：我有预感，八九月份我们会超级忙碌。

看来，我还是挺有预感的。

老横请客吃龙虾（我大学时代管这个叫麻虾），于是和一堆帅哥美女一同前往。

一盘龙虾40-60元，滋味不错。但天可怜见，我和我老爸当年（97年）在安徽蚌埠吃龙虾的时候，才4元一斤，今天几十块一盘，估计半斤出头？十年，至少10倍。

据说北京卖4元一只！

魔派问：人民币是升值还是贬值了？

我在底下答：事实上，人民币只是对美元（以及紧盯美元的货币，比如港币）升值了。

5G，是一个互联网的松散的组织，很有些名气，但恐怕没有有名到人尽皆知的地步。所以，我还是愿意冒着被人认为罗嗦的危险，再在这里重复说一下关于5G的故事。

5G的名称据说来自于互联网大牛刘韧家的门牌号（自然就发源在北京）。本来是一个私人性质的聚会，无非就是刘韧、洪波、老白这些人聚在一起，对中国互联网指点江山坐而论道一番。后来这个聚会越来越有名，规模也越来越大，逐步变成一个创业公司（通常是网站）和一群喜好拍砖的人之间的对话。通常的模式是，一个互联网公司的创始人或者团队，来到刘韧那个门牌号为5G的家中，和一些互联网从业者、观察者、包括媒体的IT版块一起讨论。先是由他们描绘宏伟蓝图，然后是底下纷纷拍砖。期间，当然也是要吃晚饭的，很朴素的一顿饭，我是领教过的。

上海5G，应该来自于北京5G，有一个现在号称是长老会的理事会操办，当然，基本上都是业余兼差的。上海5G的大本营不是在某位长老的家中，而是在一个位于茶陵路的创意空间中的茶室。不吃饭，只提供白开水。模式和北京差别不大。BlogBus作为公司一方参加过一次5G活动，不过当时的地点选在了某个上岛咖啡馆。事实上，我至今不知道那次的咖啡最后是谁买单的。

差不多半年了，BlogBus再次作为主体，来到5G。在我有限的几次参与中，我认为这次的规模是最大的（先预告一下，我们会有一次更大规模的）。当场的大体上是三拨人：网络从业者、媒体、和少量的一些对于2.0营销有兴趣的品牌客户。这次的主要话题“博客营销”。我在这里将上海5G的这次活动的说明文字拷贝在这里（相信不会有人追究我盗版的责任）：

博客营销，品牌精神的理想诠释者

Blog，一个文字、图片汇集的空间，一个个体的私人收藏，一个人际交流的工具，一个展示自我的平台，一个自我价值的体现。

而这，又是一个张扬个性的时代，自媒体的力量不可小觑。当"全民皆博 "的口号深入人心之时，当私人博客宛如个人名片之时，博客营销的价值自然而然的呈现而出。博客营销背后隐藏着口碑传播、病毒式传播的社会基础。网状的世界，博客与博客之间、博客与读者之间，天然架设出社会网络的传播平台。而博客又以其平民化、草根化的特色，形成了一种独特的真实感。

可是，并非所有商业元素都适合这个平台上传播。 Blogbus作为专业的BSP提供商，不断尝试在Blog这个网络新媒体平台上挖掘价值，与诸多品牌合作，打造真正属于Blog的价值链。

前不久，BlogBus 携手别克君越共同打造"中国新绅士俱乐部"博客群组和话剧《我的绅士男友》，通过线上活动、线下话剧的形式，正式宣布别克君越博客营销的开始。这究竟是一种商业行为还是一种营销模式？BlogBus如何通过博客的力量诠释出品牌精神？如何利用现有资源，无限大的传播与扩大品牌精神？如何实现国内第一家走向盈利增长的博客网站？

本次会议的过程，可以在作啥网上找到记录，谢谢Alex。我不再重复。

我想再次说明的是几个我一直秉持，相信将来也不会发生变化的观点：

其一，就象人一样，公司也是要死的。但不能因为我总有一天要死我就今天便不活了一样，公司在通向死亡的过程中，依然可以创造价值。

其二，商业模式是非常简单的事情。对于网络公司而言，不是直接收费，就是借助广告的间接收费。我再重复一遍：只有两种。与其去研究商业模式，不如说研究商业流程（价值链）更靠谱一些。

其三，一个公司的胜出，一定不是商业流程巧妙的缘故，而是它的人。公司离开了人，就什么都不是。但公司如果仅仅依靠一个人，或者一个很小的团队，同样非常危险。

其四，虾有虾路，蟹有蟹道，戏法人人会变，各有巧妙不同。大公司的规模宏大不是小公司必死的理由。不然的话，世界就永远不要吐纳了。

其五，正确的事情是在正确的时间点由正确的人做了才变成正确的事情。公司的每个阶段都需要有不同的方法和策略。今天有用的，未必明天有用。明天没用的，今天未必没用。

最后一点，剩者为王。胜出者是因为它笑到了最后，失败者是因为它犯错犯得比成功者来得多，或者，来得致命。

本文同步发于www.weiwuhui.com，相信在jenny的blog上，会找到很多现场照片。

这里放一张Bus三个O的现场照片，感谢小没同学的摄影以及PS：

UPDATE：有几篇关于本次5G的日志很有些意思，推荐阅读：

1、jenny的5G-Blogbus博客营销散记，很有些现场图片。jenny老说自己浅薄，不过我认为则是simple but deep。还需要注意的是，该日志底下的沙发，由魔派同学造就，值得一读；

2、青熙的blogbus的核心竞争力与田忌赛马，原来这家伙真姓青（经本人鉴定了他的身份证之后），上中下三种马，得动点脑子阅读，不然会被他绕晕。

3、WKCOW的这班车会始向何方？(卷入广告的漩涡)，画了一幅图，搞得本人很有些狗头军师的味道。文章还是很有些道理的。

最后，昨儿个有个姓潘的家伙在场上说了一番慷慨激昂的话，我听了很感动。联想起这半年来的一路走来，不能不让我当场就有想哭的冲动。